STEERS SOCIAL MEDIA CONTENT STRATEGIES
The following work highlights the comprehensive social media marketing strategy aligned with Steers' goals and target audiences.The strategies outline the key steps and considerations necessary to create and distribute compelling content that raises awareness about Steers' promotional offerings. These Digital Content Strategies focused on creating food porn, gamified content, and conversion of sales. These strategies were done for the following campaigns: Azishe, Mo Mjojo and Phanda. Where necessary, audience feedback was used to make informed decisions and adapt the social media strategies as needed.
KEY FEATURES
Strategic approach, role of platforms, tactical days, execution tactics and examples,
Strategic approach, role of platforms, tactical days, execution tactics and examples,
campaign rollout and timing plans.
AZISHE
Need energy for all the things? Azishe ke, with a 100% flame-grilled burger with cheese and small chips. The #Azishe Burger Meal with free Predator energy drink is available for collection for only 59.90.
Need energy for all the things? Azishe ke, with a 100% flame-grilled burger with cheese and small chips. The #Azishe Burger Meal with free Predator energy drink is available for collection for only 59.90.
MO MJOJO
Go BIG this Summer with the Mo’ Mjojo Burger meal - two flame-grilled beef patties, a slice of pineapple and a side of chips, available for R89.90, at STEERS #MoMjojo
PHANDA
Every hustler deserves a break. Fuel your hustle with the Phanda beef Burger Meal for only R49,90 at STEERS #FuelYourPhanda
Every hustler deserves a break. Fuel your hustle with the Phanda beef Burger Meal for only R49,90 at STEERS #FuelYourPhanda
